
Tuesday, July 6, 2010
Friday, June 18, 2010
Tuesday, June 1, 2010
Spring/Summer 2010/2011 Preview

Who Am Eye’s Spring Summer 2010-2011 collection offers relaxed comfort without sacrificing style with a series of highly wearable classic wardrobe pieces with a modern twist.
The Heart is a Lonely Hunter is a story inspired by a boy’s quest for summer love - someone he can share his innermost thoughts with and to keep him company on those balmy nights.
He is articulate, stylish and modern but has a love for the past and appreciates simplistic design and style. He is conscious that he might meet is true love at any minute but doesn’t want to look like he’s trying too hard.
Focused on fit, form and lightweight fabrics the collection features light knits, linens and soft leathers with most fabrics prewashed a number of times to achieve an effortless lived-in look without being distressed.
Washed black, neutrals and naturals along with a hint of indigo blue comprise the colour palette with two-toned checks and stripes also adding to the classic, minimalist aesthetic.
Tailored shorts with raw edges and tees with twisted seams are a must have for scorching days while simple cardigans and smart jackets are perfect for breezy nights.
Pieces and colours can be mixed and matched, shirts buttoned or worn open, sleeves and trousers rolled up or down to create a unique but ultimately wearable look.
Coming August 2010
Tuesday, April 20, 2010
NOT TO BE MISSED!
Wednesday, April 14, 2010
AW10 STOCK ONLINE NOW
Wednesday, March 24, 2010
Thursday, March 18, 2010
LMFF 2010 INDEPENDENT RUNWAY






















